Friends phenomenon

Certainly you have never had so many "friends" as you have since you made an account on facebook. This is caused by what I called "friends phenomenon.
Suddenly you're on facebook "friend" with everyone. Whether this is in fact a colleague, boss, family member, classmate, someone known from some social event, or even someone you do not know even a little, but you just have a good feeling when there is growing number of your friends under any circumstances ... Facebook is throwing everything into one bag.
In your network there is suddenly a "patchwork" of contacts relating to the status of your employee, supervisor, parent, sibling, classmate, friend ... In the real world you have these statuses clearly divided. You know what information to share at home, at work, at school. Generally speaking, this is not overlapping, or only in clearly specified extent.
On facebook this sharing of information is overlapping on all levels. Boundaries between public and private are blurred. You are informing your supervisor about yesterdays party and notifying friends about work achievements.

Expanding on-line tools posing new questions?

 Recentely I discovered Zotero - Firefox extension tool. This (academic) tool is able to do plenty of stuff, that normally takes a lot of time (bookmarking, downloading, creating folders, searching again through the folders...). This brought in front of me the question of trends in academic work.

First blog - who I am

Working in on-line marketing, getting real statistics of consumers behavior (through different web analytics tools) and developing the behavior of social media users (through fan page statistics and advertising statistics on facebook) gave me an idea of studying the power in the social media.

I'm currently working on my master thesis on this topic.

My theoretical concept includes so far three basic resources: postmodern society, information society and network society. I’m using these concepts to establish the framework of trends in contemporary society.

According to this I’m defining social media: firstly the main characteristics, then I will try to reveal the aspects of power through the change of knowledge (fragmentary, not concentrated and present everywhere), through the network character of social media (which nodes get power and why, what’s this power like) and through the character of information spread in social media environment.